Brand Identity created for Cryptocurrency Management UK as part of their rebranding. The name was abbreviated to CMUK as part of a new modern feel. After a conversation with Sam the director, I defined their brand values as educational, empowering and dependable.
The word educational, inspired a custom typeface and line patterns to reflect how education guides you through learning about cryptocurrency. A fresh contemporary colour palette was decided on that would appeal more to their target market. The photography choices and tone of voice shows empowerment with your money choices. As well as this the photography treatment was inspired by the lines on banknote portraits.